When people like Nancy Lorenz start the 25 Essential Expression Challenge, amazing things begin to happen… Emotions begin to develop, characters take form and the doodles we see before us become a living, breathing personality. I recommend that everyone, from the character designer to the animation director and the agency creative presenting the newest mascot to their corporate client download Nancy’s Expressions Challenge Sheet. Not only will this help sell the concept, but give your fellow animators, print designers and support staff a better understanding of the character.

Here are just a few examples that some of the brilliant people out there have done:

More killer examples here.