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<channel>
	<title>Phew!</title>
	<atom:link href="http://www.luma.co.za/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.luma.co.za/blog</link>
	<description>Blog of Luma</description>
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			<item>
		<title>Race like a Big Boy!</title>
		<link>http://www.luma.co.za/blog/2010/07/race-like-a-big-boy/</link>
		<comments>http://www.luma.co.za/blog/2010/07/race-like-a-big-boy/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:20:46 +0000</pubDate>
		<dc:creator>gerhard</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[big boy]]></category>
		<category><![CDATA[Blur]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[Mario cart]]></category>
		<category><![CDATA[racing]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1334</guid>
		<description><![CDATA[
So, just to interrupt Jason&#8217;s posting fest, have a laugh with this funny TV ad for the new racing game BLUR.   It&#8217;s good to be back!
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="362" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7OaNtTGbB5Q&amp;hl=en_US&amp;fs=1?rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="362" src="http://www.youtube.com/v/7OaNtTGbB5Q&amp;hl=en_US&amp;fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">So, just to interrupt Jason&#8217;s posting fest, have a laugh with this funny TV ad for the new racing game <a title="Blur" href="http://www.blurgame.com/home" target="_blank">BLUR</a>. <img src='http://www.luma.co.za/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  It&#8217;s good to be back!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DC Universe</title>
		<link>http://www.luma.co.za/blog/2010/07/dc-universe/</link>
		<comments>http://www.luma.co.za/blog/2010/07/dc-universe/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:03:58 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Blur]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[character animation]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[DC Universe]]></category>
		<category><![CDATA[FMV]]></category>
		<category><![CDATA[Luma]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1332</guid>
		<description><![CDATA[
Blur does it again, with an amazing FMV trailer for the new DC Universe Online. Well done!


]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/2lGTfK4PmPw&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/2lGTfK4PmPw&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Blur does it again, with an amazing FMV trailer for the new DC Universe Online. Well done!</p>
<h1 id="watch-headline-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.6666em; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; height: 23px; max-height: 23px; line-height: 23px; color: #333333; overflow-x: hidden; overflow-y: hidden; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;"><span style="font-size: x-large;"><span><br />
</span></span></h1>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sucker Punch!</title>
		<link>http://www.luma.co.za/blog/2010/07/sucker-punch/</link>
		<comments>http://www.luma.co.za/blog/2010/07/sucker-punch/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 14:38:26 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[300]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Sucker Punch]]></category>
		<category><![CDATA[Sucker Punch Luma]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1330</guid>
		<description><![CDATA[
Watch trailer. Freak out. No need to say more.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6dzikBZTUy8&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/6dzikBZTUy8&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Watch trailer. Freak out. No need to say more.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here comes the Goon squad!</title>
		<link>http://www.luma.co.za/blog/2010/07/here-comes-the-goon-squad/</link>
		<comments>http://www.luma.co.za/blog/2010/07/here-comes-the-goon-squad/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 11:51:33 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[1999]]></category>
		<category><![CDATA[Blur]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[comic book]]></category>
		<category><![CDATA[Dark Horse]]></category>
		<category><![CDATA[David Fincher]]></category>
		<category><![CDATA[Eric Powell]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[mad scientists]]></category>
		<category><![CDATA[skunk-apes]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[teaser]]></category>
		<category><![CDATA[The Goon]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1319</guid>
		<description><![CDATA[
When you combine David Fincher, Blur and Dark Horse comics, prepare for some CGI horror yummyness!
The Goon is a comic book series created by Eric Powell in 1999. The story is about the adventures of the Goon, a muscle-bound brawler who claims to be the primary enforcer for the feared mobster Labrazio. The Goon (and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/07/021_fullwidth.jpg"><img class="size-full wp-image-1320 aligncenter" title="Goon" src="http://www.luma.co.za/blog/wp-content/uploads/2010/07/021_fullwidth.jpg" alt="Goon" width="641" height="320" /></a></p>
<p>When you combine <a title="The man" href="http://en.wikipedia.org/wiki/David_Fincher" target="_blank">David Fincher</a>, <a title="The Animation Studio" href="http://www.blur.com/" target="_blank">Blur</a> and <a title="The comic" href="http://www.darkhorse.com/" target="_blank">Dark Horse comics</a>, prepare for some CGI horror yummyness!</p>
<p><a title="More please!" href="http://www.thegoon.com/index.php" target="_blank">The Goon</a> is a comic book series created by Eric Powell in 1999. The story is about the adventures of the Goon, a muscle-bound brawler who claims to be the primary enforcer for the feared mobster Labrazio. The Goon (and his sidekick Franky) often get tied up in other machinations, often in relation to the evil zombie gangs under the command of the Nameless Zombie Priest. The series has a distinctly paranormal slant, with the average story concerning ghosts, ghouls, skunk-apes, extra-dimensional aliens, and mad scientists.</p>
<p>Watch the teaser below!</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Nyg0QlQcaQw&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/Nyg0QlQcaQw&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something left, something taken</title>
		<link>http://www.luma.co.za/blog/2010/07/something-left-something-taken/</link>
		<comments>http://www.luma.co.za/blog/2010/07/something-left-something-taken/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 13:57:21 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[concept art]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[May Making of “Something Left]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Something Taken”]]></category>
		<category><![CDATA[storyboard thumbnails]]></category>
		<category><![CDATA[watercolor studies]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1286</guid>
		<description><![CDATA[
As always, we at Luma are suckers for a good &#8220;behind the scenes.&#8221; So check out this AMAZING short film and the incredible amount of work that went into &#8220;Something left, Something taken!&#8221; Well done!


Behind the scenes here

]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://tinyinventions.com/blog/?p=317"><img class="size-full wp-image-1287 aligncenter" title="Something left, something taken" src="http://www.luma.co.za/blog/wp-content/uploads/2010/07/slst_invitation.jpg" alt="Something left, something taken" width="650" height="466" /></a></p>
<p style="text-align: center;">As always, we at <a title="Where we play!" href="http://www.luma.co.za" target="_blank">Luma</a> are suckers for a good <a title="Behind the scenes" href="http://tinyinventions.com/blog/?p=317" target="_blank">&#8220;behind the scenes.&#8221;</a> So check out this AMAZING short film and the incredible amount of work that went into &#8220;Something left, Something taken!&#8221; Well done!</p>
<p style="text-align: center;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11723415&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=11723415&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a title="Check it out!!" href="http://tinyinventions.com/blog/?p=317" target="_blank">Behind the scenes here</a></p>
<p style="text-align: center;">
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For the geek in all of us!</title>
		<link>http://www.luma.co.za/blog/2010/07/for-the-geek-in-all-of-us/</link>
		<comments>http://www.luma.co.za/blog/2010/07/for-the-geek-in-all-of-us/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 08:18:33 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[ICE]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[Softimage]]></category>
		<category><![CDATA[softwares]]></category>
		<category><![CDATA[test]]></category>
		<category><![CDATA[XSI]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1314</guid>
		<description><![CDATA[
Lagoa Multiphysics 1.0 &#8211; Teaser from Thiago Costa on Vimeo.

Woah, take a look at some of the physics tests done in Softimage XSI with ICE. Wow!!
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13457383&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=13457383&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/13457383">Lagoa Multiphysics 1.0 &#8211; Teaser</a> from <a href="http://vimeo.com/thiagocosta">Thiago Costa</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p style="text-align: center;">
<p style="text-align: left;">Woah, take a look at some of the physics tests done in <a title="XSI" href="http://usa.autodesk.com/adsk/servlet/pc/index?siteID=123112&amp;id=13571168" target="_blank">Softimage XSI</a> with <a title="Some pics" href="http://www.google.com/images?q=XSI+ICE&amp;um=1&amp;ie=UTF-8&amp;source=univ&amp;ei=Bv5HTNzLAtSN4Qb29_XrDA&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=4&amp;ved=0CDYQsAQwAw&amp;biw=1440&amp;bih=811" target="_blank">ICE</a>. Wow!!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remember NBA Jam?</title>
		<link>http://www.luma.co.za/blog/2010/07/remember-nba-jam/</link>
		<comments>http://www.luma.co.za/blog/2010/07/remember-nba-jam/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:59:29 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[1UP]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Boom Shaka Laka]]></category>
		<category><![CDATA[Boss Battles]]></category>
		<category><![CDATA[concept art]]></category>
		<category><![CDATA[debut trailer]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[Focus Testing]]></category>
		<category><![CDATA[game dev]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma Arcade]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Jam]]></category>
		<category><![CDATA[NBA Jam Wii remake]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[prototype footage]]></category>
		<category><![CDATA[remake of NBA Jam]]></category>
		<category><![CDATA[Remix modes]]></category>
		<category><![CDATA[Who did]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[Wii game play]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1307</guid>
		<description><![CDATA[
If I mention the word &#8220;Boom Shaka Laka&#8221; and an excited chill runs through your body, well then read on my friend from some amazing behind the scenes of this new remake of NBA Jam!


Before going any further watch the debut trailer above.
Then to feed your addiction,  check out the actual game play below

Right, now [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.luma.co.za/blog/2010/07/remember-nba-jam/#more-1307"><img class="size-full wp-image-1308 aligncenter" title="NBA Jam" src="http://www.luma.co.za/blog/wp-content/uploads/2010/07/NBA-Jam.jpg" alt="NBA Jam" width="461" height="608" /></a></p>
<p>If I mention the word <strong>&#8220;Boom Shaka Laka&#8221;</strong> and an excited chill runs through your body, well then read on my friend from some amazing behind the scenes of this new remake of NBA Jam!</p>
<p><span id="more-1307"></span></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7bUm4_dyiI4&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/7bUm4_dyiI4&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Before going any further watch the debut trailer above.</p>
<p style="text-align: center;">Then to feed your addiction,  check out the actual game play below</p>
<p style="text-align: center; "><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/j6iHteC6S_s&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/j6iHteC6S_s&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left; ">Right, now we have your attention. To further enhance your skills take a look at this amazing behind the scenes put up by <a title="Thanks 1UP!" href="http://www.1up.com/do/minisite?cId=3180120" target="_blank">1UP</a> below.</p>
<p style="text-align: center;"><object id="flashObj" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="486" height="412" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=105273523001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30249&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9/22881388001?isVid=1" /><param name="name" value="flashObj" /><param name="flashvars" value="videoId=105273523001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30249&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" /><param name="allowfullscreen" value="true" /><embed id="flashObj" type="application/x-shockwave-flash" width="486" height="412" src="http://c.brightcove.com/services/viewer/federated_f9/22881388001?isVid=1" name="flashObj" allowscriptaccess="always" swliveconnect="true" allowfullscreen="true" seamlesstabbing="false" base="http://admin.brightcove.com" flashvars="videoId=105273523001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30249&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" bgcolor="#FFFFFF"></embed></object></p>
<p style="text-align: center;"><strong><em>Interesting to see the process</em></strong></p>
<p style="text-align: center;"><object id="flashObj" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="486" height="412" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=104626911001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30232&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9/22881388001?isVid=1" /><param name="name" value="flashObj" /><param name="flashvars" value="videoId=104626911001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30232&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" /><param name="allowfullscreen" value="true" /><embed id="flashObj" type="application/x-shockwave-flash" width="486" height="412" src="http://c.brightcove.com/services/viewer/federated_f9/22881388001?isVid=1" name="flashObj" allowscriptaccess="always" swliveconnect="true" allowfullscreen="true" seamlesstabbing="false" base="http://admin.brightcove.com" flashvars="videoId=104626911001&amp;linkBaseURL=http%3A%2F%2Fgamevideos.1up.com%2Fvideo%2Fid%2F30232&amp;playerID=22881388001&amp;domain=embed&amp;dynamicStreaming=true" bgcolor="#FFFFFF"></embed></object></p>
<p style="text-align: center;"><strong><em>Focus Testing</em></strong></p>
<p style="text-align: left;">More info and concept art can be found <a title="Thanks 1UP!" href="http://www.1up.com/do/minisite?cId=3180120" target="_blank">here.</a></p>
<p style="text-align: left;">
<p style="text-align: left;">Alright, just one more trailer to get the excitement back in!</p>
<p style="text-align: left;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZBOe7Viccm0&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/ZBOe7Viccm0&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Check out our local game dev scene at <a title="Where we play!" href="http://www.lumaarcade.com" target="_blank">Luma.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.luma.co.za/blog/2010/07/remember-nba-jam/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stereoscopic Feast for DStv</title>
		<link>http://www.luma.co.za/blog/2010/07/stereoscopic-feast-for-dstv/</link>
		<comments>http://www.luma.co.za/blog/2010/07/stereoscopic-feast-for-dstv/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:29:46 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[2D]]></category>
		<category><![CDATA[2D anamatic]]></category>
		<category><![CDATA[anamatic]]></category>
		<category><![CDATA[animated commercial]]></category>
		<category><![CDATA[animated short]]></category>
		<category><![CDATA[animated short film]]></category>
		<category><![CDATA[animation director]]></category>
		<category><![CDATA[Art Director]]></category>
		<category><![CDATA[Athanase Georgellis]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[balloon]]></category>
		<category><![CDATA[balloon artist]]></category>
		<category><![CDATA[balloon campaign]]></category>
		<category><![CDATA[balloon creations]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Brendan Noeth]]></category>
		<category><![CDATA[Chaduka Phiri]]></category>
		<category><![CDATA[Chantelle dos Santos]]></category>
		<category><![CDATA[character designer]]></category>
		<category><![CDATA[Charl Smit]]></category>
		<category><![CDATA[Chris Wieffering]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[cinema activations]]></category>
		<category><![CDATA[Cinema commercials]]></category>
		<category><![CDATA[compositors]]></category>
		<category><![CDATA[concept art]]></category>
		<category><![CDATA[conceptualised]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[Dan Parmenter]]></category>
		<category><![CDATA[directed]]></category>
		<category><![CDATA[DStv]]></category>
		<category><![CDATA[dstv 3d]]></category>
		<category><![CDATA[dstv 3d ad]]></category>
		<category><![CDATA[dstv 3d campaign]]></category>
		<category><![CDATA[DStv ad]]></category>
		<category><![CDATA[DStv balloons]]></category>
		<category><![CDATA[DStv brand]]></category>
		<category><![CDATA[dstv campaign]]></category>
		<category><![CDATA[dstv characters]]></category>
		<category><![CDATA[DStv cinema]]></category>
		<category><![CDATA[dstv film]]></category>
		<category><![CDATA[DStv TV]]></category>
		<category><![CDATA[DStv TV spot]]></category>
		<category><![CDATA[dstv work]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Erik Kruger]]></category>
		<category><![CDATA[George Bergh]]></category>
		<category><![CDATA[Gerhard Painter]]></category>
		<category><![CDATA[Graham Pfuhl]]></category>
		<category><![CDATA[groundbreaking]]></category>
		<category><![CDATA[Jason Cullen]]></category>
		<category><![CDATA[Johan Scheepers]]></category>
		<category><![CDATA[Johannesburg]]></category>
		<category><![CDATA[Jonathan Beggs]]></category>
		<category><![CDATA[latest]]></category>
		<category><![CDATA[little girl]]></category>
		<category><![CDATA[Lsuma]]></category>
		<category><![CDATA[Luma Arcade]]></category>
		<category><![CDATA[making of]]></category>
		<category><![CDATA[making of dstv]]></category>
		<category><![CDATA[Martin  Sen]]></category>
		<category><![CDATA[nationwide]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[new on dstv]]></category>
		<category><![CDATA[Nicola Shackleford]]></category>
		<category><![CDATA[NuMetro]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[park]]></category>
		<category><![CDATA[Paul Meyer]]></category>
		<category><![CDATA[RealD]]></category>
		<category><![CDATA[RealD Cinema]]></category>
		<category><![CDATA[RealD glasses]]></category>
		<category><![CDATA[Ruaan Grobler]]></category>
		<category><![CDATA[Ryan Crocker]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>
		<category><![CDATA[texturing]]></category>
		<category><![CDATA[Tim Morar]]></category>
		<category><![CDATA[TV Spot]]></category>
		<category><![CDATA[Werner Ziemerink]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1197</guid>
		<description><![CDATA[
Luma Animation and  Ogilvy Johannesburg teamed up to create one of the first Stereoscopic 3D Cinema  commercials in South Africa for the DStv brand. Read on to see behind the scenes!

Directed by Paul  Meyer for Luma, this groundbreaking 65&#8243; fully animated commercial was  conceptualised by the creatives at Ogilvy Johannesburg: Art [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12913924&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=12913924&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a title="Where we live" href="http://www.luma.co.za" target="_blank">Luma Animation</a> and  <a href="http://www.ogilvy.co.za/" target="_blank">Ogilvy</a> Johannesburg teamed up to create one of the first <a title="What is it?" href="http://en.wikipedia.org/wiki/Stereoscopy" target="_blank">Stereoscopic 3D</a> Cinema  commercials in South Africa for the <a title="DStv" href="http://www.dstv.com/dstvsa/content/en/dstvsa/home" target="_blank">DStv</a> brand. Read on to see behind the scenes!</p>
<p><span id="more-1197"></span></p>
<p>Directed by Paul  Meyer for Luma, this groundbreaking 65&#8243; fully animated commercial was  conceptualised by the creatives at Ogilvy Johannesburg: Art Director Chantelle  dos Santos, Copywriter Dan Parmenter and Creative  Director Jonathan  Beggs.</p>
<div id="attachment_1263" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-1263" title="Composite Build" src="http://www.luma.co.za/blog/wp-content/uploads/2010/07/CompBuild.gif" alt="A quick snapshot of the layers of a composite" width="600" height="450" /><p class="wp-caption-text">A quick snapshot of the layers of a composite</p></div>
<p>With an extremely  tight schedule, it took huge effort from every team member at Luma, as the  animators and compositors pulled out all the stops to bring the project in on  time.  With up to 15 people working on the job literally every artist on this  job put in 150% &#8211; and it shows on screen.  &#8220;We could not have pulled it  off without this level of dedication and committment from everyone in the team&#8221;</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13030479&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=13030479&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><strong>DStv 2D animatic </strong></p>
<p>The commercial tells  the story of a little girl who visits a balloon artist in a park.  The artist  becomes increasingly more exasperated and desperate as he tries to impress the  little girl, who does not seem at all interested in his dazzling array of  balloon creations.</p>
<p>We thought we would share with you some of the concept art that went into this production:</p>
<p style="text-align: center; "><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/06/BalloonMan-Study.jpg"><img class="size-full wp-image-1201  aligncenter" title="Balloon Man Concept Art" src="http://www.luma.co.za/blog/wp-content/uploads/2010/06/BalloonMan-Study.jpg" alt="Balloon Man Study" width="614" height="379" /></a></p>
<p style="text-align: center;"><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/06/GirlStudy.jpg"><img class="size-full wp-image-1206 aligncenter" title="Girl Concept Art" src="http://www.luma.co.za/blog/wp-content/uploads/2010/06/GirlStudy.jpg" alt="Girl Study" width="614" height="379" /></a></p>
<p style="text-align: center;"><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/06/FinalCharacters.jpg"><img class="size-full wp-image-1210 aligncenter" title="Final Character Designs" src="http://www.luma.co.za/blog/wp-content/uploads/2010/06/FinalCharacters.jpg" alt="Final Character designs" width="614" height="379" /></a></p>
<p>&#8220;It was a real  privilege for us as Luma to win this board. It feels more like an animated short film  than a TV spot and it looks so good in 3D on the big  screen&#8221;.</p>
<p>Graham Pfuhl,  Marketing and Sales Director of DStv is delighted with the ad. &#8220;DStv is all  about entertainment and 3D depicts that entertainment in a very special  way&#8221;.</p>
<p style="text-align: center;"><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/06/Carousel.jpg"><img class="size-full wp-image-1213 aligncenter" title="Carousel Concept Design" src="http://www.luma.co.za/blog/wp-content/uploads/2010/06/Carousel.jpg" alt="Carousel" width="614" height="379" /></a></p>
<p style="text-align: center;"><a href="http://www.luma.co.za/blog/wp-content/uploads/2010/06/Moodboard.jpg"><img class="size-full wp-image-1234 aligncenter" title="Mood Board" src="http://www.luma.co.za/blog/wp-content/uploads/2010/06/Moodboard.jpg" alt="Mood Board" width="614" height="379" /></a></p>
<p>The commercial will  be flighted in <a title="Tell me more!" href="http://en.wikipedia.org/wiki/RealD_Cinema" target="_blank">3D cinemas</a> nationwide throughout June and supported by balloon  themed cinema activations.</p>
<p>&#8220;One of the those  rare experiences and smiles all round.  We thank Ogilvy and  DStv&#8221;.</p>
<p><strong>Luma</strong></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;">Paul Meyer &#8211; Director<br />
Werner Ziemerink – Head of 3D<br />
Martin Sen &#8211; Animation Supervisor</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; padding: 0px;">Erik Kruger – 3D Animation/rigging/3D anamatic<br style="padding: 0px; margin: 0px;" />Tim Morar  – Environments/Lighting<br style="padding: 0px; margin: 0px;" />Athanase Georgellis – Environments/3D Animation<br style="padding: 0px; margin: 0px;" />Jason Cullen – 3D Animation<br />
Chaduka Phiri – <a title="What is this?" href="http://en.wikipedia.org/wiki/3D_modeling" target="_blank">Modeling</a> and 3D Animation<br />
Ruaan Grobler – 3D Animation<br />
Charl Smit &#8211; <a title="More characters" href="http://www.luma.co.za/blog/2008/10/so-its-characters-you-want/#more-236" target="_blank">character designer</a> and concept artist/2D anamatic<br />
Brendan Noeth &#8211; concept art and <a title="What is this?" href="http://en.wikipedia.org/wiki/Texture_mapping" target="_blank">texturing</a><br />
Ryan Crocker &#8211; 3D animation</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; padding: 0px;">Nicola Shackleford – Producer</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;">Gerhard Painter – Compositing<br style="padding: 0px; margin: 0px;" />Chris Wieffering – Compositing<br style="padding: 0px; margin: 0px;" />Johan Scheepers – Compositing</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;">George Bergh &#8211; IT</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;">
<p>More DStv in the news and other links</p>
<p><a href="http://www.tvsa.co.za/default.asp?blogname=tv&amp;articleid=14547">http://www.tvsa.co.za/default.asp?blogname=tv&amp;articleid=14547<br />
</a><a href="http://www.filmcontact.com/south-africa/dstv-commercial-goes-3d">http://www.filmcontact.com/south-africa/dstv-commercial-goes-3d<br />
</a><a href="http://www.totallymad.co.za/?idstory=27010">http://www.totallymad.co.za/?idstory=27010<br />
</a><a href="http://www.youtube.com/watch?v=tvwFjBLR9kc">http://www.youtube.com/watch?v=tvwFjBLR9kc</a></p>
<p><a title="Where we play" href="http://www.lumaarcade.com" target="_blank">Luma Arcade</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.luma.co.za/blog/2010/07/stereoscopic-feast-for-dstv/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Rango &#8211; the chameleon who will never make it!</title>
		<link>http://www.luma.co.za/blog/2010/06/rango-the-chameleon-who-will-never-make-it/</link>
		<comments>http://www.luma.co.za/blog/2010/06/rango-the-chameleon-who-will-never-make-it/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:33:44 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[Blind Wink]]></category>
		<category><![CDATA[chameleon]]></category>
		<category><![CDATA[Gore Verbinski]]></category>
		<category><![CDATA[identity crisis]]></category>
		<category><![CDATA[info]]></category>
		<category><![CDATA[Isla Fisher]]></category>
		<category><![CDATA[Johnny Depp]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[March 18]]></category>
		<category><![CDATA[Pirates of The Caribbean]]></category>
		<category><![CDATA[Rango]]></category>
		<category><![CDATA[South Africa]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1226</guid>
		<description><![CDATA[
So after you have directed Pirates of The Caribbean, what is next? Well Rango of course!

Rango movie produced by Blind Wink, directed by Gore Verbinski.
Release date March 18, 2011

More info here
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/PQjJEYTiga0&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/PQjJEYTiga0&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>So after you have directed Pirates of The Caribbean, what is next? Well Rango of course!</p>
<ul style="list-style-type: none; list-style-position: initial; list-style-image: initial; margin-left: 2px; margin-bottom: 0px; margin-top: 0px; padding: 4px;">
<li><a title="Official site" href="http://www.rangomovie.com/" target="_blank">Rango movie</a> produced by <a title="behind the scenes" href="http://www.collider.com/2010/06/29/rango-post-production-visit-director-gore-verbinski-qa-the-trailer-and-clips-and-a-studio-tour/" target="_blank">Blind Wink</a>, directed by Gore Verbinski.</li>
<li>Release date <em>March 18, 2011</em></li>
</ul>
<p>More info <a title="Wiki" href="http://en.wikipedia.org/wiki/Rango_(2011_film)" target="_blank">here</a></p>
]]></content:encoded>
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		<item>
		<title>Some character designs</title>
		<link>http://www.luma.co.za/blog/2010/03/some-character-designs/</link>
		<comments>http://www.luma.co.za/blog/2010/03/some-character-designs/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 11:18:23 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[bunny]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[character designs]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[cute]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[guys]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[jump for joy]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[men]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1165</guid>
		<description><![CDATA[We created these characters for a client, but nothing happened so I thought instead of letting good art go to waste, lets share it with the world!


]]></description>
			<content:encoded><![CDATA[<p>We created these characters for a client, but nothing happened so I thought instead of letting good art go to waste, lets share it with the world!</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1166" title="Jump For Joy" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/JumpForJoy2.jpg" alt="Jump For Joy" width="574" height="354" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1170" title="The Men" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/The-Men1.jpg" alt="The Men" width="581" height="358" /></p>
]]></content:encoded>
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		<item>
		<title>The Harvest! Let the games begin&#8230;</title>
		<link>http://www.luma.co.za/blog/2010/03/the-harvest-let-the-games-begin/</link>
		<comments>http://www.luma.co.za/blog/2010/03/the-harvest-let-the-games-begin/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 11:06:29 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[1800pocketpc]]></category>
		<category><![CDATA[3D game]]></category>
		<category><![CDATA[7 series]]></category>
		<category><![CDATA[7Series]]></category>
		<category><![CDATA[ACTION RPG]]></category>
		<category><![CDATA[AnandTech]]></category>
		<category><![CDATA[ASUS Windows Phone]]></category>
		<category><![CDATA[battle punks]]></category>
		<category><![CDATA[BattlePunks]]></category>
		<category><![CDATA[Diablo]]></category>
		<category><![CDATA[Engadget]]></category>
		<category><![CDATA[GDC]]></category>
		<category><![CDATA[gdc 2010]]></category>
		<category><![CDATA[Gdc2010]]></category>
		<category><![CDATA[hands-on]]></category>
		<category><![CDATA[Harvest]]></category>
		<category><![CDATA[hot off the press]]></category>
		<category><![CDATA[indy]]></category>
		<category><![CDATA[latest]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[Luma Arcade]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MIX]]></category>
		<category><![CDATA[MIX10]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile games]]></category>
		<category><![CDATA[Mobiletechworld]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[RPG]]></category>
		<category><![CDATA[Slashgear]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[The Harvest]]></category>
		<category><![CDATA[TheHarvest]]></category>
		<category><![CDATA[top games]]></category>
		<category><![CDATA[top games 2010]]></category>
		<category><![CDATA[top mobile games]]></category>
		<category><![CDATA[top mobile games 2010]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[visualstudio]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Windows PC]]></category>
		<category><![CDATA[windows phone]]></category>
		<category><![CDATA[windows phone 7]]></category>
		<category><![CDATA[windows phone 7 series]]></category>
		<category><![CDATA[WindowsPhone]]></category>
		<category><![CDATA[WindowsPhone7Series]]></category>
		<category><![CDATA[wp7s]]></category>
		<category><![CDATA[Xbox]]></category>
		<category><![CDATA[xbox live]]></category>
		<category><![CDATA[Xbox360]]></category>
		<category><![CDATA[XboxLive]]></category>
		<category><![CDATA[XNA]]></category>
		<category><![CDATA[xna game studio]]></category>
		<category><![CDATA[xna game studio 4.0]]></category>
		<category><![CDATA[XNA games]]></category>
		<category><![CDATA[XnaGameStudio]]></category>
		<category><![CDATA[XnaGameStudio4.0]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1139</guid>
		<description><![CDATA[
Luma Arcade has been  getting a lot of attention regarding a tech demo that they developed in-house for Microsoft called the Harvest, which was used by Microsoft at GDC and MIX10 in San Francisco and Las Vegas earlier this month to promote the newly announced Windows Phone 7 Series. It was built on Luma&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center; "><img class="aligncenter size-full wp-image-1138" title="Opening screen" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/windows-phone-xna-02-pr.jpg" alt="Opening screen" width="640" height="384" /></p>
<p><span style="font-family: Arial; font-size: small;"><a title="Where we live" href="http://www.lumaarcade.com" target="_blank">Luma Arcade</a> has been  getting a lot of attention regarding a tech demo that they developed in-house for Microsoft called the Harvest, which was used by Microsoft at <a title="GDC" href="http://www.gdconf.com/" target="_blank">GDC</a> and <a title="Mix10" href="http://live.visitmix.com/" target="_blank">MIX10</a> in San Francisco and Las Vegas earlier this month to promote the newly announced Windows Phone 7 Series.</span> It was built on Luma&#8217;s  in-house 3D rendering engine built on the XNA Game Studio 4.0 framework. The  Harvest runs on what Microsoft is calling the &#8221;Three Screens&#8221;, namely the  Xbox360, Windows PC and the new <a href="http://www.windowsphone7series.com/" target="_blank">Windows Phone 7 Series</a>. More to come, so watch  this space!  Take a look at some of the inside scoop from <a href="http://www.slashgear.com/windows-phone-7-series-video-demos-associated-press-the-harvest-xbox-gaming-1577692/" target="_blank">Slashgear</a>, <a href="http://www.engadget.com/2010/03/15/microsoft-announces-windows-phone-7-series-dev-partners-sling/" target="_blank">Engadget</a> and <span style="font-family: Arial; font-size: small;"><a href="http://www.anandtech.com/gadgets/showdoc.aspx?i=3774&amp;p=6 " target="_blank">AnandTech</a>.</span></p>
<p style="text-align: center; "><img class="aligncenter size-full wp-image-1140" title="Screen Shot" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/windows-phone-xna-05-pr.jpg" alt="Screen Shot" width="640" height="384" /></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 441px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">http://www.mobiletechworld.com/2010/03/10/microsoft-unveils-first-3d-games-on-windows-phone-7-series/</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 441px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">http://www.1800pocketpc.com/2010/03/10/omfg-1st-glimpse-of-windows-phone-7-game-awesomeness.html</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 441px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">http://i.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/</div>
<p style="text-align: center; "><img class="aligncenter size-full wp-image-1141" title="Next screen shot" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/windows-phone-xna-10-pr.jpg" alt="Next screen shot" width="640" height="384" /></p>
<p style="text-align: center;">GENRE: ACTION RPG</p>
<p>In the game world, the player must fight through the decayed remnants of an ancient holy city many years after a vicious alien invasion in order to save what is left of humanity.</p>
<p>More info on the Windows Phone 7 <a href="http://www.engadget.com/2010/03/18/windows-phone-7-series-the-complete-guide/" target="_blank">here</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Riders &amp; Villains</title>
		<link>http://www.luma.co.za/blog/2010/03/riders-villains/</link>
		<comments>http://www.luma.co.za/blog/2010/03/riders-villains/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 08:48:49 +0000</pubDate>
		<dc:creator>gerhard</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[monarchy]]></category>
		<category><![CDATA[motorbikes]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[rider]]></category>
		<category><![CDATA[vector]]></category>
		<category><![CDATA[villain]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1176</guid>
		<description><![CDATA[
Got this link from Dale &#8211; he&#8217;s busy putting together a bike of his own (we&#8217;re putting pressure on him to post his progress somewhere) &#8211; Beautiful graphics beautifully printed. Lovely attention to detail with a touch of sexiness. Check out silencetv.
















]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.silencetv.com/work.html"><img class="size-full wp-image-1177 aligncenter" title="Riders&amp;Villains" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/RidersVillains.jpg" alt="Riders&amp;Villains" width="450" height="450" /></a></p>
<p style="text-align: left;">Got this link from Dale &#8211; he&#8217;s busy putting together a bike of his own (we&#8217;re putting pressure on him to post his progress somewhere) &#8211; Beautiful graphics beautifully printed. Lovely attention to detail with a touch of sexiness. Check out <a title="Silence Television" href="http://www.silencetv.com/work.html" target="_blank">silencetv</a>.</p>
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]]></content:encoded>
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		</item>
		<item>
		<title>The Artists of South Africa &#8211; Hylton Warburton</title>
		<link>http://www.luma.co.za/blog/2010/03/the-artists-of-south-africa-hylton-warburton/</link>
		<comments>http://www.luma.co.za/blog/2010/03/the-artists-of-south-africa-hylton-warburton/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:35:55 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[amazing talent]]></category>
		<category><![CDATA[Artists of South Africa]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[hot]]></category>
		<category><![CDATA[Hylton Warburton]]></category>
		<category><![CDATA[illustrated characters]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[showcase]]></category>
		<category><![CDATA[South Africa]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1155</guid>
		<description><![CDATA[In this blog we would like to highlight some of the amazing talent found here in South Africa! To start off, we proudly showcase:

Hylton Warburton
Check out his Flickr account for illustration awesomeness or chat to him on Twitter.

Use local!
Peace!
]]></description>
			<content:encoded><![CDATA[<p>In this blog we would like to highlight some of the amazing talent found here in South Africa! To start off, we proudly showcase:</p>
<p style="text-align: center; "><img class="aligncenter size-full wp-image-1156" title="Hruki Tee" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/4304454117_38fa45a641_b.jpg" alt="Hruki Tee" width="717" height="522" /></p>
<h1 style="font-size: 24px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: center; ">Hylton Warburton</h1>
<p style="text-align: center;">Check out his <a title="Where he lives" href="http://www.flickr.com/photos/hyltonwarburton/" target="_blank">Flickr</a> account for illustration awesomeness or chat to him on <a title="Tweet!" href=" www.twitter.com/hyltonwarburton" target="_blank">Twitter</a>.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1157" title="Work" src="http://www.luma.co.za/blog/wp-content/uploads/2010/03/2695558626_1c491d7c23_o.jpg" alt="Work" width="437" height="613" /></p>
<p style="text-align: center;">Use local!<br />
Peace!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Samurai</title>
		<link>http://www.luma.co.za/blog/2010/03/samurai/</link>
		<comments>http://www.luma.co.za/blog/2010/03/samurai/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:17:57 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[motion capture]]></category>
		<category><![CDATA[samurai]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1128</guid>
		<description><![CDATA[
Samurai from Phil Shoebottom on Vimeo.
A piece done by realtimeuk.com&#8216; during their &#8220;downtime&#8221;.
]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9498000&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9498000&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object>
<p><a href="http://vimeo.com/9498000">Samurai</a> from <a href="http://vimeo.com/philshoe">Phil Shoebottom</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>A piece done by <a title="Samurai" href="http://realtimeuk.com" target="_self">realtimeuk.com</a>&#8216; during their &#8220;downtime&#8221;.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Tilt-Shift Photography, now with movement</title>
		<link>http://www.luma.co.za/blog/2010/02/tilt-shift-photography-now-with-movement/</link>
		<comments>http://www.luma.co.za/blog/2010/02/tilt-shift-photography-now-with-movement/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:56:03 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[live action]]></category>
		<category><![CDATA[A day in the life]]></category>
		<category><![CDATA[day in life]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[grade]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[NY]]></category>
		<category><![CDATA[Sam O’Hare]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[The Sandpit]]></category>
		<category><![CDATA[tilt-shift]]></category>
		<category><![CDATA[Tilt-Shift method]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1122</guid>
		<description><![CDATA[
Director/ VFX artist Sam O’Hare has finished a short film, The Sandpit using the Tilt-Shift method! Awesome grade too. In true Phew blog style, check out the making of HERE!
More examples can be found on Google Images here.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9679622&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=9679622&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;"><span style="color: #ffffff;">Director/ VFX artist Sam O’Hare has finished a short film, </span><em><span style="color: #000000;"><span style="color: #ffffff;">The Sandpit using the <a title="What is that?" href="http://en.wikipedia.org/wiki/Tilt-shift_photography" target="_blank">Tilt-Shift</a> method! Awesome grade too. In true Phew blog style, check out the making of <a title="How do they do it?" href="http://aerofilm.blogspot.com/2010/02/sandpit-short-film-by-aero-director-sam.html" target="_blank">HERE</a>!<br />
More examples can be found on Google Images <a title="Yay for Google" href="http://images.google.co.za/images?hl=en&amp;source=hp&amp;q=Tilt-Shift&amp;oq=Tilt-Shift&amp;um=1&amp;ie=UTF-8&amp;ei=VI6GS4LMD5WTjAfCw4zFDw&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=4&amp;ved=0CCYQsAQwAw" target="_blank">here</a>.</span></span></em></p>
]]></content:encoded>
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		<item>
		<title>Killer toys! Gimmie!</title>
		<link>http://www.luma.co.za/blog/2010/02/killer-toys-gimmie/</link>
		<comments>http://www.luma.co.za/blog/2010/02/killer-toys-gimmie/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:43:28 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[character]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Bnko]]></category>
		<category><![CDATA[edgy]]></category>
		<category><![CDATA[Fire Munn]]></category>
		<category><![CDATA[gritty]]></category>
		<category><![CDATA[heart]]></category>
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		<category><![CDATA[Luma]]></category>
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		<category><![CDATA[steampunk]]></category>
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		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1119</guid>
		<description><![CDATA[
Bnko showcases a gritty, edgy steampunk aesthetic in his new Fire Munn. So for those that are interested check out his site with more awesome pictures HERE!
If you are into the Vinyl toys, check out this site on the latest news in the industry. Vinylpulse.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://bencollette.com/blog/archives/363"><img class="aligncenter size-full wp-image-1118" title="Fire Munn" src="http://www.luma.co.za/blog/wp-content/uploads/2010/02/bnkoFireMunn09.jpg" alt="Fire Munn" width="500" height="333" /></a></p>
<p>Bnko showcases a gritty, edgy steampunk aesthetic in his new Fire Munn. So for those that are interested check out his site with more awesome pictures <a title="Yum!" href="http://bencollette.com/blog/archives/363" target="_blank">HERE</a>!<br />
If you are into the Vinyl toys, check out this site on the latest news in the industry. <a title="More eye candy here" href="http://www.vinylpulse.com/" target="_blank">Vinylpulse.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.luma.co.za/blog/2010/02/killer-toys-gimmie/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s been busy and here is why!</title>
		<link>http://www.luma.co.za/blog/2010/02/its-been-busy-and-here-is-why/</link>
		<comments>http://www.luma.co.za/blog/2010/02/its-been-busy-and-here-is-why/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 08:38:46 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[arcade]]></category>
		<category><![CDATA[FPS]]></category>
		<category><![CDATA[game dev]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma Arcade]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[showreel]]></category>
		<category><![CDATA[Xbox]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1111</guid>
		<description><![CDATA[So you thought Luma was sitting around and doing nothing!? Well my friends Luma Arcade has come out of the dark to show us something even more disturbing, their showreel! Its just a few selects of the games they have been working on. Visit them at www.lumaarcade.com.

Luma Arcade Showreel 2010
Click to see more!


REV on InstantAction

MINI#37 [...]]]></description>
			<content:encoded><![CDATA[<p>So you thought Luma was sitting around and doing nothing!? Well my friends Luma Arcade has come out of the dark to show us something even more disturbing, their showreel! Its just a few selects of the games they have been working on. Visit them at <a title="Where we live!" href="http://www.lumaarcade.com/" target="_blank">www.lumaarcade.com</a>.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9550642&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=9550642&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/9550642">Luma Arcade Showreel 2010</a></p>
<p>Click to see more!</p>
<p><span id="more-1111"></span></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4765403&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=4765403&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/4765403">REV on InstantAction</a></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4629546&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=4629546&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/4629546">MINI#37 In_Game</a></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8612404&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="400" src="http://vimeo.com/moogaloop.swf?clip_id=8612404&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/8612404">Flipt Mockup</a> &#8211; now on sale at the Apple store</p>
<p style="text-align: center;"><a title="Instant Action" href="http://www.instantaction.com/flipt-iphone" target="_blank">Click here to buy</a></p>
<p style="text-align: center;"><a title="Check it out" href="http://www.appshouter.com/flipt-iphone-app-review/" target="_blank">Review of Flipt</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Oh-So Fantastic Mr. Fox</title>
		<link>http://www.luma.co.za/blog/2009/11/the-oh-so-fantastic-mr-fox/</link>
		<comments>http://www.luma.co.za/blog/2009/11/the-oh-so-fantastic-mr-fox/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 12:48:59 +0000</pubDate>
		<dc:creator>gerhard</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Exciting]]></category>
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		<category><![CDATA[amazon]]></category>
		<category><![CDATA[best movie]]></category>
		<category><![CDATA[bill murray]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Fantastic mr fox]]></category>
		<category><![CDATA[george clooney]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[making of]]></category>
		<category><![CDATA[meryl streep]]></category>
		<category><![CDATA[Mr Fox]]></category>
		<category><![CDATA[owen wilson]]></category>
		<category><![CDATA[puppets]]></category>
		<category><![CDATA[roald dahl]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[stop frame animation]]></category>
		<category><![CDATA[stop motion]]></category>
		<category><![CDATA[The Oh-So Fantastic Mr. Fox]]></category>
		<category><![CDATA[Wes Anderson]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1102</guid>
		<description><![CDATA[
Wes Anderson is my favorite director/storyteller. Now he&#8217;s spent the last 5 years working on bringing to life Roald Dahl&#8217;s book Fantastic Mr. Fox. Now I have a new best movie without ever seeing it! I&#8217;m also getting this fine publication on the Making of.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/n2igjYFojUo&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/n2igjYFojUo&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;"><a title="Wes Anderson" href="http://www.imdb.com/name/nm0027572/" target="_blank">Wes Anderson</a> is my favorite director/storyteller. Now he&#8217;s spent the last 5 years working on bringing to life <a title="Roald Dahl" href="http://www.roalddahl.com/" target="_blank">Roald Dahl</a>&#8217;s book <a title="Fantastic Mr. Fox" href="http://en.wikipedia.org/wiki/Fantastic_Mr_Fox" target="_blank">Fantastic Mr. Fox</a>. Now I have a new best movie without ever seeing it! I&#8217;m also getting <a title="The Making of Fantastic Mr. Fox" href="http://www.amazon.com/Making-Fantastic-Mr-Fox-Anderson/dp/0847833542/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1259584646&amp;sr=1-3" target="_blank">this fine publication</a> on the Making of.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The launch of Bun&amp;Bunee!</title>
		<link>http://www.luma.co.za/blog/2009/11/the-launch-of-bunbunee/</link>
		<comments>http://www.luma.co.za/blog/2009/11/the-launch-of-bunbunee/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 07:32:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[3D]]></category>
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		<category><![CDATA[Bun and Bunee]]></category>
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		<category><![CDATA[TV spots]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[watch this space]]></category>
		<category><![CDATA[What’s on]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1091</guid>
		<description><![CDATA[


It&#8217;s been 3 years in the making, and the two bunees have finally arrived!

Take a look at our two TV spots!



More to come so keep watching this space!!
Visit the official website here!
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<p style="text-align: center;"><img class="size-full wp-image-1093  aligncenter" title="Bun&amp;Bunee" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Sellsheet1.jpg" alt="We are here!!" width="539" height="760" /></p>
<p style="text-align: center;">
<p style="text-align: center;">It&#8217;s been 3 years in the making, and the two bunees have finally arrived!</p>
<p><span id="more-1091"></span></p>
<p style="text-align: center;">Take a look at our two TV spots!</p>
<p style="text-align: center;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GurGDQgvKOY&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/GurGDQgvKOY&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/pnG7is6j53I&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/pnG7is6j53I&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">More to come so keep watching this space!!</p>
<p style="text-align: center;">Visit the official website <a title="The Bunees live here!" href="http://www.bunandbunee.com" target="_blank">here!</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Oktapodi</title>
		<link>http://www.luma.co.za/blog/2009/11/oktapodi/</link>
		<comments>http://www.luma.co.za/blog/2009/11/oktapodi/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:48:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[CG]]></category>
		<category><![CDATA[Goblins]]></category>
		<category><![CDATA[octapus]]></category>
		<category><![CDATA[oktapodi]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1083</guid>
		<description><![CDATA[Another great animation from the Goblins school of animation. It&#8217;s one from the archives, but good to have a look at again none the less. It&#8217;s called &#8220;Oktapodi&#8221; and is the tale of how two octopuses in love refuse to be separated! :P
]]></description>
			<content:encoded><![CDATA[<p><a title="Oktapodi" href="http://www.oktapodi.com/film.html" target="_blank"><img class="alignleft size-full wp-image-1088" title="Oktapodi" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/window1.jpg" alt="Oktapodi" width="700" height="355" /></a>Another great animation from the <a title="Goblins" href="http://www.gobelins.fr/" target="_blank">Goblins</a> school of animation. It&#8217;s one from the archives, but good to have a look at again none the less. It&#8217;s called &#8220;<a title="Oktapodi" href="http://www.oktapodi.com/film.html" target="_blank">Oktapodi</a>&#8221; and is the tale of how two octopuses in love refuse to be separated! :P</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Pixar short &#8211; George and AJ</title>
		<link>http://www.luma.co.za/blog/2009/11/new-pixar-short-george-and-aj/</link>
		<comments>http://www.luma.co.za/blog/2009/11/new-pixar-short-george-and-aj/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 11:27:44 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[2D]]></category>
		<category><![CDATA[AJ]]></category>
		<category><![CDATA[animated films]]></category>
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		<category><![CDATA[George]]></category>
		<category><![CDATA[George and AJ]]></category>
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		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[new Pixar short]]></category>
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		<category><![CDATA[Up]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1078</guid>
		<description><![CDATA[
Exclusive Pixar short featuring George and AJ, characters from the feature film Up 

]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hF5KWMX3u4Y&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/hF5KWMX3u4Y&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><span>Exclusive <a title="Need I say more" href="http://www.pixar.com/">Pixar</a> short featuring George and AJ, characters from the feature film <a title="Official movie site" href="http://disney.go.com/disneypictures/UP/" target="_blank">Up</a> </span></p>
<p style="text-align: center;">
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shoot&#8217;em up.</title>
		<link>http://www.luma.co.za/blog/2009/11/shootem-up/</link>
		<comments>http://www.luma.co.za/blog/2009/11/shootem-up/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 08:55:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Photography]]></category>
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		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1066</guid>
		<description><![CDATA[
Hecq Vs Exillion &#8211; Spheres Of Fury from Tim.Chris.Film on Vimeo.
Nice side project by Christopher Hewitt and Tim Brown. Shot on a Canon 7D. Liking the end titles!
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="601" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7199178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="601" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=7199178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/7199178">Hecq Vs Exillion &#8211; Spheres Of Fury</a> from <a href="http://vimeo.com/user2506239">Tim.Chris.Film</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Nice side project by <a title="Christopher Hewitt" href="http://christopherhewitt.com/" target="_blank">Christopher Hewitt</a> and <a title="Tim Brown" href="http://www.tabrown.co.uk" target="_blank">Tim Brown</a>. Shot on a <a title="Canon 7D on DP Review" href="http://www.dpreview.com/news/0909/09090105canoneos7d.asp" target="_blank">Canon 7D</a>. Liking the end titles!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.luma.co.za/blog/2009/11/shootem-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Making of Standard Bank Global</title>
		<link>http://www.luma.co.za/blog/2009/11/the-making-of-standard-bank-global/</link>
		<comments>http://www.luma.co.za/blog/2009/11/the-making-of-standard-bank-global/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 15:39:24 +0000</pubDate>
		<dc:creator>gerhard</dc:creator>
				<category><![CDATA[3D]]></category>
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		<category><![CDATA[global]]></category>
		<category><![CDATA[global commercial]]></category>
		<category><![CDATA[global TVC]]></category>
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		<category><![CDATA[Guy van der Walt]]></category>
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		<category><![CDATA[Standard BAnk]]></category>
		<category><![CDATA[Standard Bank Global]]></category>
		<category><![CDATA[storyboarding]]></category>
		<category><![CDATA[Tai Krige]]></category>
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		<category><![CDATA[The Making of Standard Bank]]></category>
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		<category><![CDATA[Zimbabwean campaign]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1022</guid>
		<description><![CDATA[
Here&#8217;s another behind the scenes of how we created the global commercial for Standard Bank.
Initially, we teamed up with TBWA/Hunt Lascaris (The same team that won the Cannes Lions Grand Prix award for their Zimbabwean campaign) here in Johannesburg, to pitch a  treatment for the bank&#8217;s new corporate direction called &#8220;Moving Forward&#8221;. This was based [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Standard Bank Global" href="http://www.luma.co.za/blog/2009/11/the-making-of-standard-bank-global/" target="_self"><img class="alignleft size-full wp-image-1023" title="StartUp" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/StartUp.jpg" alt="StartUp" width="610" height="393" /></a></p>
<p>Here&#8217;s another behind the scenes of how we created the global commercial for <a title="Standard Bank" href="http://www.standardbank.com/" target="_blank">Standard Bank</a>.</p>
<p><span id="more-1022"></span>Initially, we teamed up with <a title="TBWA" href="http://www.tbwahuntlascaris.co.za/" target="_blank">TBWA/Hunt Lascaris</a> (The same team that won the <a title="Cannes Lions" href="http://www.canneslions.com/" target="_blank">Cannes Lions Grand Prix award</a> for their <a title="The Zimbabwean Campaign" href="http://www.campaignlive.co.uk/news/895994/Zimbabwean-Newspaper-trillion-dollar-Campaign-TBWA-Hunt-Lascaris/" target="_blank">Zimbabwean campaign</a>) here in Johannesburg, to pitch a  treatment for the bank&#8217;s new corporate direction called <a title="Moving Forward" href="http://movingforward.standardbank.co.za/" target="_blank">&#8220;Moving Forward&#8221;</a>. This was based on <a title="Kinetic Typography" href="http://en.wikipedia.org/wiki/Kinetic_typography" target="_blank">kinetic typography</a>, with the use of photo&#8217;s, illustration and typography.</p>
<p>After the pitch was accepted, we were re-briefed to take the flat 2D interpretation and see how far we could take it for the global TVC. The rest of the campaign rested on the following three pillars: Paper &#8211; acting as vehicle and backdrop, Typography &#8211; carrying the narrative, and <a title="Iconography" href="http://en.wikipedia.org/wiki/Iconography" target="_blank">Iconography</a> &#8211; the combination of recognizable elements that form an idea.</p>
<p>We decided to take a 3D journey through a paper world. The paper would be alive and shape itself into whatever the scene required. On top of that we shot real people, which we added into the mix of relevant elements to create an icon of each idea.</p>
<p>We had 8 weeks to pull it off.</p>
<p>So, we started on storyboarding the full commercial. This gave us a good sense of what elements would need to be created, while starting to paint the picture (or whatever was in our heads) for client. Once the client had approved the boards, we put them together in a timeline with a rough voice over. Here is the <a title="Storyboards &amp; Animatics" href="http://en.wikipedia.org/wiki/Storyboard" target="_blank">animatic</a>:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7683341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=7683341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>While this is being worked on, the animators started to model some of the 3D elements we would need. Most of our 3D is done in <a title="Autodesk Softimage" href="http://usa.autodesk.com/adsk/servlet/pc/index?id=13571168&amp;siteID=123112" target="_blank">Softimage XSI</a>. Others started doing tests on animation and the designers doing some &#8220;more finished&#8221; boards to placate the client after seeing some crappy looking <a title="Wireframe" href="http://en.wikipedia.org/wiki/Wire-frame_model" target="_blank">wireframe</a> renders. Here&#8217;s some work in progress elements:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7700167&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=7700167&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Barn.1.jpg"><img class="size-medium wp-image-1034 alignnone" title="Barn.1" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Barn.1-300x240.jpg" alt="Barn.1" width="300" height="240" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Cathedral_01.jpg"><img class="size-medium wp-image-1035 alignnone" title="Cathedral_01" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Cathedral_01-300x240.jpg" alt="Cathedral_01" width="300" height="240" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Russian_Dolls.jpg"><img class="size-medium wp-image-1036 alignnone" title="Russian_Dolls" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Russian_Dolls-300x240.jpg" alt="Russian_Dolls" width="300" height="240" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Windmill.jpg"><img class="size-medium wp-image-1037 alignnone" title="Windmill" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Windmill-300x240.jpg" alt="Windmill" width="300" height="240" /></a></p>
<p><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ManMoscow.jpg"><img class="size-medium wp-image-1040 alignnone" title="ManMoscow" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ManMoscow-300x168.jpg" alt="ManMoscow" width="300" height="168" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/StartUp1.jpg"><img class="size-medium wp-image-1042 alignnone" title="StartUp1" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/StartUp1-300x168.jpg" alt="StartUp1" width="300" height="168" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Planning.jpg"><img class="size-medium wp-image-1041 alignnone" title="Planning" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Planning-300x168.jpg" alt="Planning" width="300" height="168" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/CarWoman.jpg"><img class="size-medium wp-image-1039 alignnone" title="CarWoman" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/CarWoman-300x168.jpg" alt="CarWoman" width="300" height="168" /></a></p>
<p>Then we began planning the shoot. After doing a very rough (I mean, &#8220;you&#8217;ll never get to see it&#8221; kind of rough) 3D animatic, we knew exactly what to shoot and how to shoot it. We solved a lot of camera angle issues and addressed a lot of the more complicated  problems we&#8217;d eventually face in 3D. While the whole studio was busy laying the foundation for all things CGI, we started doing pre-production. We had a two day shoot as we had to shoot for an additional South African version. We shot on the awesome <a title="Red One" href="http://www.red.com/" target="_blank">Red One Camera</a>. Check some pics.</p>
<p><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ThatCar4.jpg"><img class="size-medium wp-image-1025 alignnone" title="ThatCar4" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ThatCar4-300x225.jpg" alt="ThatCar4" width="300" height="225" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ThatCar2.jpg"><img class="size-medium wp-image-1028 alignnone" title="ThatCar2" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/ThatCar2-300x225.jpg" alt="ThatCar2" width="300" height="225" /></a></p>
<p><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Joburg.jpg"><img class="size-medium wp-image-1027 alignnone" title="Joburg" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Joburg-300x225.jpg" alt="Joburg" width="300" height="225" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Driving.jpg"><img class="size-medium wp-image-1026 alignnone" title="Driving" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Driving-300x225.jpg" alt="Driving" width="300" height="225" /></a></p>
<p>So now we had the footage. A couple of hard drives full. Shots then got selected by looking at a whole range of criteria. How&#8217;s the performance? Is the lighting correct and is the subject in focus? How smooth is the shot, do we have to spend hours stabilizing? All these questions needed to be answered for every shot before we could continue.</p>
<p>The selected shots then had to be <a title="Tracking" href="http://en.wikipedia.org/wiki/Match_moving" target="_blank">tracked</a> if we needed the information for our 3D camera. This gives the virtual camera the exact same attributes as the real camera, movements and it&#8217;s position relative to the subjects it&#8217;s filming. Here&#8217;s a shot for the transition from the ATM to the farmer. See if you can spot where we stabilized the motion of the real camera.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7683623&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=7683623&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Then we keyed out the green stuff (with <a title="Keylight" href="http://www.thefoundry.co.uk/pkg_overview.aspx?ui=A5FB8E97-D752-4E01-AC7D-17B39B7E1192" target="_blank">Keylight</a> in <a title="After Effects" href="http://www.adobe.com/products/aftereffects/" target="_blank">After Effects Cs3</a>) and after some sweat and a lot of tears, the subjects ended up in our scene where we composited all the various elements together. Here is some of the illustrations and designs used in the final commercial.</p>
<p><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/currency.jpg"><img class="size-medium wp-image-1029 alignnone" title="currency" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/currency-236x300.jpg" alt="currency" width="236" height="300" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Firm.jpg"><img class="size-medium wp-image-1031 alignnone" title="Firm" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Firm-300x225.jpg" alt="Firm" width="300" height="225" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/JoBurgTitle.jpg"><img class="size-medium wp-image-1032 alignnone" title="JoBurgTitle" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/JoBurgTitle-300x213.jpg" alt="JoBurgTitle" width="300" height="213" /></a><a href="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Trees_final.jpg"><img class="size-medium wp-image-1033 alignnone" title="Trees_final" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Trees_final-238x300.jpg" alt="Trees_final" width="238" height="300" /></a></p>
<p>And then, and only then&#8230; just when everyone is ready to quit their jobs and go on sabbaticals, everything comes together. Life is good again and there is hope&#8230; And a 45 sec TV commercial that will flight for 3 months&#8230; and then be forgotten&#8230;<br />
At least there&#8217;s a version on the web and you&#8217;re looking at it. We hope you like it.</p>
<p style="text-align: center; "><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="601" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13354752&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="601" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=13354752&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">Luma<br />
Gerhard Painter &#8211; Director and Compositing<br />
Chris Wieffering &#8211; Compositing and Design<br />
Johan Scheepers &#8211; Illustration and Design<br />
Werner Ziemerink &#8211; 3D Animation<br />
Erik Kruger &#8211; 3D Animation<br />
Karen Botha &#8211; 3D Animation<br />
Sean Viljoen &#8211; 3D Animation<br />
Jason Cullen &#8211; 3D Animation<br />
Paul Meyer &#8211; 3D Animation<br />
Athanase Georgellis &#8211; 3D Modelling<br />
Ruaan Grobler &#8211; 3D Animation<br />
Helena Batty &#8211; Producer</p>
<p style="text-align: left;">TBWA/Hunt Lascaris<br />
Damon Stapleton &#8211; Creative Director<br />
Nadja Lossgott &#8211; Art Director<br />
Nicholas Hulley &#8211; Copy Writer<br />
Sandra Gomes &#8211; Producer</p>
<p>Capture<br />
Veronica Gerfen &#8211; Production</p>
<p>Red One<br />
<a title="Russell Cambell" href="http://www.oceansenseproductions.com/" target="_blank"> Russell Cambell</a> &#8211; DIT<br />
Tai Krige &#8211; DOP</p>
<p>Also, big respek to Guy van der Walt aka <a title="Plasticboy" href="http://www.plasticboy.co.uk/" target="_blank">Plasticboy</a> that dropped in to give a helping hand as 3D Lead.</p>
]]></content:encoded>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>The House of Twitter</title>
		<link>http://www.luma.co.za/blog/2009/11/the-house-of-twitter/</link>
		<comments>http://www.luma.co.za/blog/2009/11/the-house-of-twitter/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 08:18:00 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Exciting]]></category>
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		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[new office of Twitter]]></category>
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		<category><![CDATA[Twitter's New Office]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1016</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_1017" class="wp-caption aligncenter" style="width: 560px"><a href="http://abduzeedo.com/new-twitter-office-headquarter"><img class="size-full wp-image-1017  " title="Click me!!!" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/4114740118_ca9dac536b_o.jpg" alt="Want to see where Twitter lives? Click the image" width="550" height="366" /></a><p class="wp-caption-text">Want to see where Twitter lives? Click the image</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.luma.co.za/blog/2009/11/the-house-of-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behind the Scenes of District 9</title>
		<link>http://www.luma.co.za/blog/2009/11/behind-the-scenes-of-district-9/</link>
		<comments>http://www.luma.co.za/blog/2009/11/behind-the-scenes-of-district-9/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 07:33:40 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[animation South Africa]]></category>
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		<category><![CDATA[CGI]]></category>
		<category><![CDATA[CGSociety]]></category>
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		<category><![CDATA[character design]]></category>
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		<category><![CDATA[cool]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[fffound]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Luma]]></category>
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		<category><![CDATA[making of]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Neill Blomkamp]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[tech freaks]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=1001</guid>
		<description><![CDATA[
In maintaining the momentum of our &#8220;behind the scenes&#8221; series we found an awesome post on District 9 from the team at CGSociety. Now we have a little more pride in this movie as it was created by a local man Neill Blomkamp. So for all you tech freaks out there, check out the brilliant [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1004" title="District 9" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/banner011.jpg" alt="District 9" width="580" height="393" /></p>
<p>In maintaining the momentum of our &#8220;behind the scenes&#8221; series we found an awesome post on District 9 from the team at <a title="The website" href="http://www.cgsociety.org/" target="_blank">CGSociety</a>. Now we have a little more pride in this movie as it was created by a local man <a title="Wikipedia" href="http://en.wikipedia.org/wiki/Neill_Blomkamp" target="_blank">Neill Blomkamp</a>. So for all you tech freaks out there, check out the brilliant articles. Don&#8217;t forget the &#8220;making of&#8221; is a two part series!</p>
<p>Direct links:</p>
<p style="text-align: center;"><a href="http://features.cgsociety.org/story_custom.php?story_id=5302&amp;page=1"><img class="size-full wp-image-1005    aligncenter" title="Part1" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/BannerPart1.jpg" alt="Part1" width="306" height="69" /></a></p>
<p style="text-align: center;"><a href="http://features.cgsociety.org/story_custom.php?story_id=5322&amp;page=1"><img class="size-full wp-image-1006 aligncenter" title="Part2" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/BannerPart2.jpg" alt="Part2" width="306" height="69" /></a></p>
]]></content:encoded>
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		<item>
		<title>How cool is Japan!</title>
		<link>http://www.luma.co.za/blog/2009/11/how-cool-is-japan/</link>
		<comments>http://www.luma.co.za/blog/2009/11/how-cool-is-japan/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 09:44:09 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Composite]]></category>
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		<category><![CDATA[appetite]]></category>
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		<category><![CDATA[cool]]></category>
		<category><![CDATA[cute]]></category>
		<category><![CDATA[extreme angles]]></category>
		<category><![CDATA[facial expressions]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Fumiko no Kokuhaku]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[How cool is Japan]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Japanese]]></category>
		<category><![CDATA[Kyoto Seika University's Faculty of Manga]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
		<category><![CDATA[manga]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[top animation]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=976</guid>
		<description><![CDATA[Not only do the Japanese have a Animation Department of Kyoto Seika University&#8217;s Faculty of Manga, (phew that is a mouth full), but the Japanese are brilliant when it comes to extreme angles and facial expressions.

Just take a peek into the brilliance of a group of students in Japan and their short film called &#8220;Fumiko [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.luma.co.za/blog/2009/11/how-cool-is-japan/#more-976"><img class="alignleft size-full wp-image-977" title="Colour Boards" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20091109133152.jpg" alt="Colour Boards" width="434" height="249" /></a>Not only do the Japanese have a Animation Department of <a title="The school" href="http://www.kyoto-seika.ac.jp/eng/" target="_blank">Kyoto Seika University&#8217;s Faculty of Manga</a>, (phew that is a mouth full), but the Japanese are brilliant when it comes to extreme angles and <a title="Check out our other post" href="http://www.luma.co.za/blog/2009/10/exploring-the-character-expressions/" target="_blank">facial expressions</a>.</p>
<p><span id="more-976"></span></p>
<p>Just take a peek into the brilliance of a group of students in Japan and their short film called &#8220;<strong>Fumiko no Kokuhaku.</strong>&#8221;</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/0QqT1P4VO30&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/0QqT1P4VO30&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">Then when you are done admiring the over the top animation and brilliant expressions, feast your eyes on the &#8220;behind the scenes&#8221; gallery <a title="Brace yourself..." href="http://f.hatena.ne.jp/Tete/14.%E3%83%95%E3%83%9F%E3%82%B3/" target="_blank">here</a>. Just to whet your appetite we included a few samples!</p>

<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090217024134/' title='20090217024134'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090217024134-150x150.jpg" class="attachment-thumbnail" alt="" title="20090217024134" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090225141658/' title='20090225141658'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090225141658-150x150.jpg" class="attachment-thumbnail" alt="" title="20090225141658" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090213180555/' title='20090213180555'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090213180555-150x150.jpg" class="attachment-thumbnail" alt="" title="20090213180555" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090225141656/' title='20090225141656'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090225141656-150x150.jpg" class="attachment-thumbnail" alt="" title="20090225141656" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20091108131327/' title='20091108131327'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20091108131327-150x150.jpg" class="attachment-thumbnail" alt="" title="20091108131327" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090325095510/' title='20090325095510'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090325095510-150x150.jpg" class="attachment-thumbnail" alt="" title="20090325095510" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/%c2%83v%c2%83%c2%8a%c2%83%c2%93%c2%83g/' title='Colour Boards'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20091109133152-150x150.jpg" class="attachment-thumbnail" alt="" title="Colour Boards" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20091108131326/' title='20091108131326'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20091108131326-150x150.jpg" class="attachment-thumbnail" alt="" title="20091108131326" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090301012620/' title='20090301012620'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090301012620-150x150.jpg" class="attachment-thumbnail" alt="" title="20090301012620" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090227032609/' title='20090227032609'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090227032609-150x150.jpg" class="attachment-thumbnail" alt="" title="20090227032609" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090301012619/' title='20090301012619'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090301012619-150x150.jpg" class="attachment-thumbnail" alt="" title="20090301012619" /></a>
<a href='http://www.luma.co.za/blog/2009/11/how-cool-is-japan/attachment/20090222043036/' title='20090222043036'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/20090222043036-150x150.jpg" class="attachment-thumbnail" alt="" title="20090222043036" /></a>

<p style="text-align: left;">
]]></content:encoded>
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		<title>The Making of Ford Everest Bear</title>
		<link>http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/</link>
		<comments>http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 13:25:56 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[3D modelers]]></category>
		<category><![CDATA[3D modellers]]></category>
		<category><![CDATA[Aadil Dhalech]]></category>
		<category><![CDATA[accidental hero]]></category>
		<category><![CDATA[ambient occlusion]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[animation director]]></category>
		<category><![CDATA[animationsa]]></category>
		<category><![CDATA[Art Director]]></category>
		<category><![CDATA[bears]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Brendan Noeth]]></category>
		<category><![CDATA[Cathy Collins]]></category>
		<category><![CDATA[Cathy Day]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[character design]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Charl Smit]]></category>
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		<category><![CDATA[directed]]></category>
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		<category><![CDATA[Erik Kruger]]></category>
		<category><![CDATA[Flame]]></category>
		<category><![CDATA[fluffy]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Everest]]></category>
		<category><![CDATA[Ford Everest Bear]]></category>
		<category><![CDATA[Ford South Africa]]></category>
		<category><![CDATA[Ford TVC]]></category>
		<category><![CDATA[fur]]></category>
		<category><![CDATA[George Bergh]]></category>
		<category><![CDATA[Greg Rom]]></category>
		<category><![CDATA[Hero]]></category>
		<category><![CDATA[Humanoid]]></category>
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		<category><![CDATA[Jason Cullen]]></category>
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		<category><![CDATA[latest]]></category>
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		<category><![CDATA[Martin  Sen]]></category>
		<category><![CDATA[Matte Painting]]></category>
		<category><![CDATA[Motionographer]]></category>
		<category><![CDATA[Neil Lindsay]]></category>
		<category><![CDATA[Nikki Shackleford]]></category>
		<category><![CDATA[Paul Meyer]]></category>
		<category><![CDATA[Paul Strappini]]></category>
		<category><![CDATA[realistic]]></category>
		<category><![CDATA[Ryan Crocker]]></category>
		<category><![CDATA[Sam Cutler]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[sketch]]></category>
		<category><![CDATA[South Africa]]></category>
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		<category><![CDATA[TV]]></category>
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		<category><![CDATA[TV Spot]]></category>
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		<category><![CDATA[weird looking people]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=633</guid>
		<description><![CDATA[We thought we would share with everyone our behind the scenes process of the new Ford Everest TV spot.

After receiving the script, our first step was to create our fluffy hero. We went through tons of reference and even bought a whole bunch of little keyring bears. We then drew some concept sketches to present [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/#more-633"><img class="alignleft size-full wp-image-826" title="Ford Bear" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/CompBear.jpg" alt="Ford Bear" width="467" height="376" /></a>We thought we would share with everyone our behind the scenes process of the new <a title="Official website" href="http://www.ford.co.za" target="_blank">Ford Everest</a> TV spot.</p>
<p><span id="more-633"></span></p>
<p>After receiving the script, our first step was to create our fluffy hero. We went through tons of reference and even bought a whole bunch of little keyring bears. We then drew some concept sketches to present to director Greg Rom from <a title="Check them out here" href="http://www.humanoid.co.za/" target="_blank">Humanoid</a> and the creative team at <a title="JWT" href="http://www.jwt.com/" target="_blank">JWT</a>, lead by Paul Strappini.  These concept sketches allowed us to really think about the personality of the hero. This is such a vital step that often gets left out, especially in TV commercials, but the difference it brings to a character is day and night.</p>
<p><img class="aligncenter size-full wp-image-634" title="Character Designs" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Character-Designs.jpg" alt="Character Designs" width="531" height="674" /></p>
<p>The design process of the hero bear was one of the toughest challenges. At the end of the day, we all felt that the hero must be an &#8220;accidental hero&#8221; who just happened to be at the wrong place at the wrong time. So the design of the bear should be your average keyring bear you can find in any store. We felt this would get more empathy from the audience. So we decided on the final concept design below.</p>
<p style="text-align: center;"><img class="size-full wp-image-639 aligncenter" title="Final Character Design" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Final-Character.jpg" alt="Final Character Design" width="517" height="654" /></p>
<p>Next we sculpted the final approved character. This not only helps to sell the character, but really helps the 3D modelers with an exact approved shape in 3D to work from.</p>
<p style="text-align: center;"><a href="http://www.luma.co.za/blog/2008/10/so-its-characters-you-want/#more-236"><img class="size-full wp-image-781    aligncenter" title="Maquette" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Maquette1.jpg" alt="Click on the image to see more of our sculpture work" width="540" height="379" /></a></p>
<p style="text-align: center;">
<address style="text-align: center;"><a title="More here!" href="http://www.luma.co.za/blog/2008/10/so-its-characters-you-want/#more-236" target="_blank">Click on image above to see more of our sculpted work</a></address>
<p>Now the fun begins. We take all the input we have received from client and start in 3D. Paul Meyer from <a title="Where Paul lives" href="http://www.luma.co.za" target="_blank">Luma</a> directed the animation and visual effects. Below we included some work in progress of our lighting tests and <a title="What is AO?" href="http://en.wikipedia.org/wiki/Ambient_occlusion" target="_blank">ambient occlusion</a> renders, as well as work in progress animation.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7535708&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="320" src="http://vimeo.com/moogaloop.swf?clip_id=7535708&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Ambient Occlusion Test</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7535659&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="320" src="http://vimeo.com/moogaloop.swf?clip_id=7535659&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Lighting Test</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7535469&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="320" src="http://vimeo.com/moogaloop.swf?clip_id=7535469&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">OpenGL animation</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7534732&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="320" src="http://vimeo.com/moogaloop.swf?clip_id=7534732&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Ambient Occlusion Pass</p>
<p style="text-align: center;">
<p style="text-align: left;">We also had to produce a matte painting for some of the backgrounds to really enhance the setting. This was done using a combination of high res stills shot on the day of the shoot, together with added elements of lighting effects and sky replacements.</p>
<p style="text-align: left;">
<div id="attachment_946" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-946" title="Timelapse" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Timelapse.gif" alt="Matte painting background" width="500" height="400" /><p class="wp-caption-text">Matte painting background</p></div>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">Finally, it all comes together, producing the commercial you now see on TV. If you haven&#8217;t seen it, click on the movie below.</p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7546264&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=7546264&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://vimeo.com/7546264"></a></p>
<p>If you want to see more, scroll down to the gallery! (Warning, may contain weird looking people!)</p>

<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/timelapse/' title='Timelapse'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Timelapse-150x150.gif" class="attachment-thumbnail" alt="Matte painting background" title="Timelapse" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/watershoot/' title='Water Shoot'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/WaterShoot-150x150.jpg" class="attachment-thumbnail" alt="Water Shoot" title="Water Shoot" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/uberlens/' title='UberLens'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/UberLens-150x150.jpg" class="attachment-thumbnail" alt="The uber lens" title="UberLens" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/trees2/' title='Trees2'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Trees2-150x150.jpg" class="attachment-thumbnail" alt="Fish eye forest" title="Trees2" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/trees/' title='Trees'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Trees-150x150.jpg" class="attachment-thumbnail" alt="Canopy of trees" title="Trees" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/tracks/' title='Tracks'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Tracks-150x150.jpg" class="attachment-thumbnail" alt="Tracks" title="Tracks" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/the-men-behind-the-cam/' title='The Men Behind the Cam'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/The-Men-Behind-the-Cam-150x150.jpg" class="attachment-thumbnail" alt="The Men Behind the Cam" title="The Men Behind the Cam" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/stuntdouble-bear/' title='StuntDouble Bear'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/StuntDouble-Bear-150x150.jpg" class="attachment-thumbnail" alt="Stunt Double Bear" title="StuntDouble Bear" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/textureref/' title='Texture Ref'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/TextureRef-150x150.jpg" class="attachment-thumbnail" alt="Texture Ref" title="Texture Ref" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/script/' title='Script'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Script-150x150.jpg" class="attachment-thumbnail" alt="Script" title="Script" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/paul/' title='Paul'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Paul-150x150.jpg" class="attachment-thumbnail" alt="Paul Strappini" title="Paul" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/on-the-road/' title='On the road'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/On-the-road-150x150.jpg" class="attachment-thumbnail" alt="On the road" title="On the road" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/morerain/' title='MoreRain'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/MoreRain-150x150.jpg" class="attachment-thumbnail" alt="Never ending rain" title="MoreRain" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/morelights/' title='MoreLights'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/MoreLights-150x150.jpg" class="attachment-thumbnail" alt="Lighting setup" title="MoreLights" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/manne/' title='Manne'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Manne-150x150.jpg" class="attachment-thumbnail" alt="&quot;Die manne&quot;" title="Manne" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/lights/' title='Lights'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Lights-150x150.jpg" class="attachment-thumbnail" alt="Lighting" title="Lights" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/leaves/' title='Leaves'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Leaves-150x150.jpg" class="attachment-thumbnail" alt="Beautiful forest shots" title="Leaves" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/insidecar/' title='InsideCar'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/InsideCar-150x150.jpg" class="attachment-thumbnail" alt="Inside the car" title="InsideCar" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/directorwithbabes/' title='DirectorWithBabes'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/DirectorWithBabes-150x150.jpg" class="attachment-thumbnail" alt="Director with his babes" title="DirectorWithBabes" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/contrast/' title='Contrast'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Contrast-150x150.jpg" class="attachment-thumbnail" alt="Gorillaz in the dark" title="Contrast" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/cold/' title='Cold'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Cold-150x150.jpg" class="attachment-thumbnail" alt="Scene setup" title="Cold" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/camp-ford/' title='Camp Ford'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Camp-Ford-150x150.jpg" class="attachment-thumbnail" alt="Camp Ford" title="Camp Ford" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/cam/' title='Cam'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Cam-150x150.jpg" class="attachment-thumbnail" alt="The impressive camera" title="Cam" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/beautyofforest/' title='BeautyOfForest'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/BeautyOfForest-150x150.jpg" class="attachment-thumbnail" alt="Beauty of the Forest" title="BeautyOfForest" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/compbear/' title='Ford Bear'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/CompBear-150x150.jpg" class="attachment-thumbnail" alt="" title="Ford Bear" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/maquette-2/' title='Maquette_small'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Maquette1-150x150.jpg" class="attachment-thumbnail" alt="" title="Maquette_small" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/final-character/' title='Final Character Design'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Final-Character-150x150.jpg" class="attachment-thumbnail" alt="" title="Final Character Design" /></a>
<a href='http://www.luma.co.za/blog/2009/11/the-making-of-ford-everest-bear/character-designs/' title='Character Designs'><img width="150" height="150" src="http://www.luma.co.za/blog/wp-content/uploads/2009/10/Character-Designs-150x150.jpg" class="attachment-thumbnail" alt="" title="Character Designs" /></a>

<p>Credits:</p>
<h1><strong>Luma</strong></h1>
<address>Paul Meyer &#8211; Supervising Animation  and VFX Director<br />
Erik Kruger &#8211; Team Leader and  VFX supervisor<br />
Tim Morar &#8211; Lighting and  animation<br />
Sue Sauer- Modelling and  animation<br />
George Bergh &#8211; VFX and  tracking<br />
Ryan Crocker &#8211;  Tracking<br />
Martin  Sen   &#8211; Animation,  Lighting<br />
Sam Cutler  -  Animation<br />
Charl Smit &#8211; Character designer<br />
Brendan Noeth &#8211; Matte Painting<br />
Jean du Plessis &#8211;  Compositng/Flame</address>
<address>Nikki Shackleford  &#8211;  Producer</address>
<address> </address>
<address> </address>
<h1><strong>Humanoid</strong></h1>
<address>Greg Rom &#8211; Director<br />
Julia Schnurr<span style="color: #000000;"><span style="color: #0000ff; font-size: x-small;"> </span></span>- Producer</address>
<address>Cathy Day &#8211; Production manager<br />
</address>
<h1><strong><strong>JWT</strong></strong></h1>
<address>Paul Strappini &#8211; Creative Director<br />
Neil Lindsay &#8211; Art Director<br />
Aadil Dhalech &#8211; Copywriter<br />
Cathy Collins &#8211; Producer</address>
<address> </address>
<address> </address>
<address> </address>
<address style="text-align: center;">Luma wishes to thank everyone for a job well done!<br />
</address>
]]></content:encoded>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>How to train your Dragon</title>
		<link>http://www.luma.co.za/blog/2009/11/how-to-train-your-dragon/</link>
		<comments>http://www.luma.co.za/blog/2009/11/how-to-train-your-dragon/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 14:47:32 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
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		<category><![CDATA[action]]></category>
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		<category><![CDATA[christopher mintz plasse]]></category>
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		<category><![CDATA[gerard butler]]></category>
		<category><![CDATA[How to train your Dragon]]></category>
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		<category><![CDATA[jay baruchel]]></category>
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		<category><![CDATA[kristen wiig]]></category>
		<category><![CDATA[Lilo and Stitch]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma animation]]></category>
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		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=901</guid>
		<description><![CDATA[
Step 1: Get hold of Dreamworks
Step 2: Invite the two directors from Lilo and Stitch
Step 3: Watch the trailer

Check out the official website here, or to read more on IMDb
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-902  aligncenter" title="How to train your dragon" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/how_train_dragon_concept_art_sdcc09jpg.jpg" alt="How to train your dragon" width="438" height="295" /></p>
<p>Step 1: Get hold of <a title="The company of course" href="http://www.dreamworksanimation.com/" target="_blank">Dreamworks</a></p>
<p>Step 2: Invite the two directors from <a title="Wikipedia" href="http://en.wikipedia.org/wiki/Lilo_&amp;_Stitch" target="_blank">Lilo and Stitch</a></p>
<p>Step 3: Watch the trailer</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="520" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><param name="src" value="http://www.traileraddict.com/emd/15606" /><embed type="application/x-shockwave-flash" width="520" height="281" src="http://www.traileraddict.com/emd/15606" allowfullscreen="true" wmode="transparent" allowscriptaccess="always"></embed></object></p>
<p style="text-align: left;">Check out the official website <a title="Official movie site" href="http://www.howtotrainyourdragon.com/" target="_blank">here</a>, or to read more on <a title="IMDb" href="http://www.imdb.com/title/tt0892769/" target="_blank">IMDb</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A visit from Naughty Dog</title>
		<link>http://www.luma.co.za/blog/2009/11/a-visit-from-naughty-dog/</link>
		<comments>http://www.luma.co.za/blog/2009/11/a-visit-from-naughty-dog/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 10:36:34 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Animation]]></category>
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		<category><![CDATA[Ps3 games]]></category>
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		<category><![CDATA[tech junkie]]></category>
		<category><![CDATA[tech tools]]></category>
		<category><![CDATA[Uncharted 2]]></category>

		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=830</guid>
		<description><![CDATA[Luma had the freakin&#8217; awesome privilege of Judd Simantov from Naughty Dog dropping in at our offices. Now if you are unfamiliar with Mr Simantov or Naughty Dog, best you read on!!

First up Judd works at Naughty Dog as the Art Technical Lead, and if you check out his blog, you will understand why. Judd [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-870" title="Judd Simantov" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/NewJudd.jpg" alt="Judd Simantov" width="252" height="400" /><a title="We live here" href="http://www.luma.co.za" target="_blank">Luma</a> had the freakin&#8217; awesome privilege of <a title="The Blog of Judd" href="http://juddsim.blogspot.com/" target="_blank">Judd Simantov</a> from <a title="The company of course" href="http://www.naughtydog.com/" target="_blank">Naughty Dog</a> dropping in at our offices. Now if you are unfamiliar with Mr Simantov or Naughty Dog, best you read on!!</p>
<p><span id="more-830"></span></p>
<p>First up Judd works at Naughty Dog as the Art Technical Lead, and if you check out his <a title="The Blog of Judd" href="http://juddsim.blogspot.com/" target="_blank">blog</a>, you will understand why. Judd is one of those &#8220;I hate you so much right now&#8221; multi talented guys who do everything. Animation, sculpting, programming, rigging, you name it! This man has done it, and done it well! Can we just add, with total pride that Judd is South African!! Yup, this man is home grown talent.</p>
<p>Now as for the company he works for, lets just say they are taking over the world not just one step at a time, but rather in leaps and bounds with some secondary animation in-between. So what has <a title="The company of course" href="http://www.naughtydog.com/" target="_blank">Naughty Dog</a> done that should impress us? Look below.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GUPAyGWKd6c&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/GUPAyGWKd6c&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0eRYyCbctW8&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/0eRYyCbctW8&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">
<p style="text-align: left;">Yes, this is the team that brought you <a title="Official website" href="http://www.unchartedthegame.com/" target="_blank">Uncharted 2!</a> Brilliant game play, high-end cinematics and jaw dropping tech tools. If you are a tech junkie, take a look at the behind the scenes clips courtesy of Naughty Dog.</p>
<div id="attachment_874" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.naughtydog.com/site/post/behind_the_scenes_video_series_up_on_youtube/"><img class="size-full wp-image-874" title="Behind the scenes" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/2009-10-28-YouTube-BTS.jpg" alt="Behind the scenes" width="500" height="282" /></a><p class="wp-caption-text">Click me!</p></div>
<p style="text-align: center;">
<p style="text-align: left;">As an added bonus we found a presentation Judd and Jeremy Yates (the animation lead at Naughty Dog) did for GDC on the animation work flow. (Click on the image to view the PDF)</p>
<p style="text-align: left;"><a href="http://www.naughtydog.com/docs/Naughty-Dog-GDC08-UNCHARTED-Animation-Workflow.pdf"><img class="aligncenter size-full wp-image-875" title="Uncharted animation wrokflow" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/Uncharted-animation-Doc.jpg" alt="Uncharted animation wrokflow" width="497" height="372" /></a></p>
<p style="text-align: left;">With that all said and done, we would like to thank Judd for his awesome visit, and wish him well as he heads back to the USA, to work on other kick ass projects that will no doubt make us all drool. Come home soon Judd!</p>
<p style="text-align: left;">
<p style="text-align: left;">
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Prince of Persia</title>
		<link>http://www.luma.co.za/blog/2009/11/prince-of-persia/</link>
		<comments>http://www.luma.co.za/blog/2009/11/prince-of-persia/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 15:42:47 +0000</pubDate>
		<dc:creator>jcullen</dc:creator>
				<category><![CDATA[Opinions]]></category>
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		<guid isPermaLink="false">http://www.luma.co.za/blog/?p=808</guid>
		<description><![CDATA[ With the game that started it all, comes something you may or may not want&#8230;THE MOVIE!!!!!!
Yes, it seems Jerry Bruckheimer has got his paws on a new project, the Prince of Persia movie. Now generally we all love Mr Bruckheimer for his popcorn action movies. Then again he did bring us G-Force&#8230;ugh. So maybe [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-809" title="Prince of Persia" src="http://www.luma.co.za/blog/wp-content/uploads/2009/11/prince-of-persia.jpg" alt="Prince of Persia" width="640" height="400" /> With the game that started it all, comes something you may or may not want&#8230;THE MOVIE!!!!!!</p>
<p><span id="more-808"></span>Yes, it seems <a title="About the rich duuude" href="http://www.imdb.com/company/co0026281/" target="_blank">Jerry Bruckheimer </a>has got his paws on a new project, the <a title="Some more info" href="http://www.imdb.com/title/tt0473075/plotsummary" target="_blank">Prince of Persia movie</a>. Now generally we all love Mr Bruckheimer for his popcorn action movies. Then again he did bring us <a title="If you really want to know more!" href="http://www.imdb.com/title/tt0436339/" target="_blank">G-Force</a>&#8230;ugh. So maybe this film will bring him back on the road to recovery. Only time will tell. In the meantime feast your eyes on this uber visual effects,<a title="What is CGI?" href="http://en.wikipedia.org/wiki/Computer-generated_imagery" target="_blank"> CGI</a> intense, <a title="What is compositing?" href="http://en.wikipedia.org/wiki/Compositing" target="_blank">compositing</a> nightmare with no acting what so ever trailer of the all new PRINCE OF PERSIA! (huge applause)</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZgEt-4L3fKQ&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/ZgEt-4L3fKQ&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">Now in-case you are a die hard fan, we have also included a &#8220;behind the scenes&#8221; which should reveal absolutely nothing. (See below) Or click <a title="Brace yourself...its hardcore" href="http://www.imdb.com/title/tt0473075/plotsummary" target="_blank">here</a> to read the very deep, sooo not cliche, plot.</p>
<p style="text-align: center;"><span style="font-family: Verdana; color: #999999; font-size: xx-small;"><br />
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<p style="text-align: left;">So if after reading this blog you still don&#8217;t really care who the hell this Prince of Persia guy is and wondering how all this hype started in the first place&#8230;well&#8230; here is the original Prince of Persia game. Enjoy level 1 you unbeliever!</p>
<p style="text-align: left;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_zyQ_OVyhNE&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/_zyQ_OVyhNE&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">Now isn&#8217;t that all worth it?</p>
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