http://www.luma.co.za Luma™ - Creative Studio Wed, 22 Feb 2012 19:28:46 +0000 http://www.luma.co.za en http://www.luma.co.za/DSTV-HD http://www.luma.co.za/following/luma.co.za/DSTV-HD Wed, 22 Feb 2012 19:28:46 +0000 Luma™ - Creative Studio 2263768 November 2011 - Luma is known for creating beautiful realistic creatures, but Underline Advertising asked us to go one step further for the new DSTV HD tv spot, showing how HDTV can blur the line between a displayed image and reality. To execute the brief within the time and budget we needed to create something that cannot be shot or otherwise realized - a realistic bee as our protagonist performing perfectly on cue in a perfectly believable environment - all in CGI. Here is some juicy behind the scenes material and the credit list. We have included our storyboards, animatic, compositing breakdown, 3D wire frame of the bee as well as a beautiful colour render! Enjoy! <img src="http://payload.cargocollective.com/1/1/46182/2263768/Storyboard_640.jpg" width="640" height="1976" width_o="1024" height_o="3162" src_o="http://payload.cargocollective.com/1/1/46182/2263768/Storyboard_o.jpg" data-mid="11344252" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46182/2263768/Wireframe_640.jpg" width="640" height="288" width_o="1280" height_o="577" src_o="http://payload.cargocollective.com/1/1/46182/2263768/Wireframe_o.jpg" data-mid="11344360" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46182/2263768/Bee_test_render_020_wz_640.jpg" width="640" height="360" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/1/46182/2263768/Bee_test_render_020_wz_o.jpg" data-mid="14457362" border="0" align="left"/> Credits: Agency: Underline Advertising Client: DSTV Agency Producer: Cathy Williams Creative Director: Lambertus Dormehl Art Director: Sandile Ntlemo Copywriter: Fezile Marubelela Animation Studio: Luma Director: Paul Meyer Head of 3D: Werner Ziemerink Modelling/Texturing: Brownwyn Horne, Rosie Babnik, Charlie Sithole Lead Animator: Martin Sen Animators: Tim Morar, Erik Kruger, Lighting: Tim Morar and Werner Ziemerink Compositing: Gerhard Painter Producer: Nono Mofokeng Original Music Score: Paul Shafer (Earworm) Sound Design & Audio Final Mix: Paul Shafer (Earworm) Storyboards: Alan Cameron The Tools We Use: Software: Softimage XSI Renderer: Arnold Compositing: Adobe After Effects Depth of Field: Frischluft http://www.luma.co.za/Sandoz http://www.luma.co.za/following/luma.co.za/Sandoz Tue, 21 Feb 2012 05:32:35 +0000 Luma™ - Creative Studio 2821091 February 2012 - What more could we ask for as animators, than to create a jazz band made entirely out of Africa's coolest creatures. With our amazing team at Luma, we set out to push the 3D benchmark with agency Publicis to create one of our finest TV commercials to date! We proudly present, Sandoz! Below is a behind the scene movie for you die-hards. Here below is some of Allan Cameron's concept drawings! Great reference for us as animators! <img src="http://payload26.cargocollective.com/1/1/46182/2821091/AllanDrawings.jpg" width="630" height="1332" width_o="630" height_o="1332" src_o="http://payload26.cargocollective.com/1/1/46182/2821091/AllanDrawings_o.jpg" data-mid="14329629" border="0" align="left"/> A big thank you to all the people who worked on this job. We really put in the hours for this one! Credits: Agency: Publicis Client: Sandoz Art Director: Martin Schlumpf Copywriter: Ryan Whitelaw Executive Creative Director: Matthew Barnes Producer: Hazel van Jaarsveld Animation Studio: Luma Director: Paul Meyer Animation Director: Martin Sen Animators: Thezi Ndhlazi, Charlie Sithole, Jason Cullen Modelling,Texturing & Lighting: Athanase Georgellis, Bredan Noeth Simulation: Werner Ziemerink Compositor: Chris Wieffering Character Designer: Alan Cameron Producer: Helena Batty Music by: RobRoy Final Mix: Produce The tools we use: Softimage Arnold Renderer After Effects Photoshop http://www.luma.co.za/SABC-TV-shows http://www.luma.co.za/following/luma.co.za/SABC-TV-shows Mon, 09 Jan 2012 16:37:51 +0000 Luma™ - Creative Studio 2571362 December 2011 - The South African Broadcasting Corporation (SABC) briefed us to create a promo about their top TV shows. Using illustration, 3D and motion graphics we set out to create our explosion of TV classics. Enjoy! Director: Chris Weiffering Animators: Athanase Georgellis, Bronwyn Marshall, Tim Morar, Erik Kruger, Thezi Ndhlazi Producer: Helena Batty Illustrators: Chris Weiffering, Johan Scheepers, Ndumiso Nyoni http://www.luma.co.za/Cremora-Talking-Mugs http://www.luma.co.za/following/luma.co.za/Cremora-Talking-Mugs Mon, 28 Nov 2011 10:09:21 +0000 Luma™ - Creative Studio 2263915 November 2011 - Due to the massive success of the singing Nestle Cremora mugs campaign, Publicis once again asked us to create the next TV spots. This time, we created everything in 3D, and pushed the character designs and facial animation. We thought we would share with you some of our character designs and concepts. <img src="http://payload.cargocollective.com/1/1/46182/2263915/OfficeCharactersONLY_640.jpg" width="640" height="358" width_o="1280" height_o="716" src_o="http://payload.cargocollective.com/1/1/46182/2263915/OfficeCharactersONLY_o.jpg" data-mid="11930810" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46182/2263915/Boss_640.jpg" width="640" height="824" width_o="1280" height_o="1648" src_o="http://payload.cargocollective.com/1/1/46182/2263915/Boss_o.jpg" data-mid="11345297" border="0" align="left"/> Credits: Agency: Publicis Client: Nestle Creative Director: Matthew Barnes Copywriter: Benjamin Smiles Producer: Hazel van Jaarsveld Animation Studio: Luma Director: Jason Cullen Modelling and Texturing: Thezi Ndhlazi, Ruaan Grobler, Mpumi Sithole, Gordon Rudman, Gerhard Painter, Christophe Leyder Animators: Martin Sen, Jason Cullen Lighting: Christophe Leyder and Thezi Ndhlazi Compositing: Johan Scheepers Producer: Helena Batty Character Designs: Charl Smit Audio: Produce See the ad that started it all! http://www.luma.co.za/Vodacom-Birds-Bees-print http://www.luma.co.za/following/luma.co.za/Vodacom-Birds-Bees-print Thu, 25 Aug 2011 09:32:49 +0000 Luma™ - Creative Studio 1909277 August 2011: DraftFCB, Michael Meyersfeld and Luma joined forces to create a new take on sex education for Vodacom's adult content management system. Using photography and CGI, the Birds+Bees campaign was born. In fact, it is creating such a stir, it has already won BestAds for print and has now been nominated for a Loerie award! These executions build on Luma's growing potrtfolio of cutting edge 3D illustration work for print. <img src="http://payload.cargocollective.com/1/1/46182/1909277/birds-and-bees_640.jpg" width="640" height="427" width_o="1200" height_o="802" src_o="http://payload.cargocollective.com/1/1/46182/1909277/birds-and-bees_o.jpg" data-mid="9455285" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46182/1909277/birds-and-bees-2_640.jpg" width="640" height="427" width_o="1200" height_o="801" src_o="http://payload.cargocollective.com/1/1/46182/1909277/birds-and-bees-2_o.jpg" data-mid="9455292" border="0" align="left"/> Client: Vodacom Agency: Draft FCB Illustration: Luma Executive Creative Director: Gareth Paul Art Director: Bradley Stapleton Copywriter: Melusi Mhlungu Photographer: Michael Meyersfeld 3D Artist: Tim Morar In the media: BestAds Ads of the World MarketingMix BizCommunity 10and5 MarkLives If you like our print stuff, take a look at some of our other critically acclaimed print campaigns for MINI and Vodacom http://www.luma.co.za/SKA-Meerkat-Presentation http://www.luma.co.za/following/luma.co.za/SKA-Meerkat-Presentation Tue, 23 Aug 2011 13:09:04 +0000 Luma™ - Creative Studio 787552 July 2011 - Luma Animation was commissioned by the SKA Africa (Square Kilometre Array Africa) to produce a visualisation that showcases the MeerKAT project at an international scientific convention in Banff, Canada. Paul Meyer – Director Werner Ziemerink – Head of 3D Erik Kruger – Modelling & Texturing, Animator, Lighting Johan Scheepers – Compositor Mathew Graham – Modelling Emma Stewart – Modelling Athanase Georgellis– Animator Gordon Rudman – Modelling & Texturing, Animator, Lighting Go to ska.ac.za for more details. In the media: Business Day Bizcommunity http://www.luma.co.za/Vodacom-Surfer-Club-Stripper http://www.luma.co.za/following/luma.co.za/Vodacom-Surfer-Club-Stripper Tue, 23 Aug 2011 12:58:18 +0000 Luma™ - Creative Studio 1848509 August 2011 - An illustration campaign we did for DraftFCB and Vodacom, which we are proud to say won BestAds for print! Enjoy the details! <img src="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Stripper_640.jpg" width="640" height="452" width_o="1600" height_o="1131" src_o="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Stripper_o.jpg" data-mid="9137293" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Club_640.jpg" width="640" height="452" width_o="1600" height_o="1131" src_o="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Club_o.jpg" data-mid="9137304" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Surfer_640.jpg" width="640" height="452" width_o="1600" height_o="1131" src_o="http://payload.cargocollective.com/1/1/46182/1848509/Vodacom_Surfer_o.jpg" data-mid="9137307" border="0" align="left"/> Credits: Agency: DraftFCB Studio: Luma Creative Director: Gareth Paul Art Director: Chris Charoux Copywriter: PJ Eales Illustrator: Greg Green In the Media: BestAds I believe in Advertising 10and5 Ads of the World http://www.luma.co.za/MiWay-Speed-Quote http://www.luma.co.za/following/luma.co.za/MiWay-Speed-Quote Thu, 28 Jul 2011 12:07:40 +0000 Luma™ - Creative Studio 1695347 July 2011 - MiWay launched their "Speed Quote" campaign, so Luma was once again approached to oversee the direction and animation. We decided to push the campaign even further, so we collaborated with local superstar illustrator Kronk to come up with the backgrounds and illustrations. A job we are very proud of! Enjoy! Client: MiWay Agency: Kojak films Director: Jason Cullen Animation,Lighting, Compositing: Tim Morar Illustrations: Kronk Additional Shading: Athanase Georgellis Additional Animation: Chris Weiffering, Jason Cullen Follow us on Twitter for more updates on the goings on of Luma. http://www.luma.co.za/Samsung-Galaxy-Ace http://www.luma.co.za/following/luma.co.za/Samsung-Galaxy-Ace Mon, 27 Jun 2011 13:02:25 +0000 Luma™ - Creative Studio 1648417 June 2011 - Luma was briefed by M&CSaatchi Abel to create an ad that would make the new Samsung Galaxy Ace feel familiar and accessible to viewers and to emphasize its functions and power in an entertaining way. The campaign incorporated a three phase release approach, including two sets of print advertising releases (a teaser and the reveal), culminating in the commercials. Central to the campaign was the Andriod robot that interacted with the Samsung Galaxy Ace, which ensured a seamless continuity across all the media and helped to focus the attention on the creative execution. Credits: Client: Samsung Agency: M&CSaatchi Abel Creative partner at M&CSaatchi Abel: Nick Liatos Creative director at Luma: Gerhard Painter Producer at Luma: Helena Batty Head of 3D: Werner Ziemerink Animators: Martin Sen, Sam Cutler Compositor and Interface Designer: Johan Scheepers In the media: Bizcommunity The Call Sheet YouTube http://www.luma.co.za/Pepsi-Short-Film-pitch http://www.luma.co.za/following/luma.co.za/Pepsi-Short-Film-pitch Mon, 27 Jun 2011 10:29:02 +0000 Luma™ - Creative Studio 1468171 May 2011 - Here is a heartfelt short we made in collaboration with TBWA Johannesburg for their internal VSVCFF (Very short very cheap film festival). We loved making it and we love the result! Credits: Directed by: Paul Meyer and Michael Muller Music: Louis Enslin / Produce DOP: Chris Vermaak Agency Producer: Sandra Gomes Luma Team: Lighting/Rendering: Martin Sen Modeling/Rigging: Werner Ziemerink Compositing: Gerhard Painter and Chris Wieffering Animators: Martin Sen, Tim Morar, Paul Meyer, Matthew Graham, Johan Scheepers, Jonathan Hau-Yoon, Christophe Leyder Storyboard: Allan Cameron